Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts

Tuesday, May 21, 2013

Is Google AdWords Going To Work For Me?


ABSOLUTELY! AdWords PPC campaigns give you the ability to target quality consumers in the buying process, manage your budget in detail and get amazing performance reports. Why wouldn't you use AdWords is the real question! This is a perfect platform for efficient internet advertising that is guaranteed to produce positive results. This form of advertising is much more based on quality than quantity, which insures that your reaching those consumers interested in your product or service.

Target Quality Consumers

Imagine that your spending $3.50 per click on AdWords advertising, these clicks lead directly to a visit to your website and can lead to a conversion if your consumer can find what they're looking for easily on your website. Now, think of walking around and handing out $3.50 to potential consumers around town that seem like they would be interested in your product or service and asking them to visit your website. This is much like the way traditional advertising works to obtain consumers. There is a higher likelihood that these people around town will not visit your website and if they do they're not looking for anything in particular because you cannot tell if they would be open to purchasing your product or service. Through AdWords you grab that person during the searching and/ or buying process, which guarantees you much more "quality" consumers. At a relatively low cost you can obtain these "quality" consumers that are actively searching for your product or service and bring them straight to your website. Our SEO services allow your website to rank higher on Google's organic searches this is another way to boost your Google search engine presence.

Flexible Budget Management  

Pay-Per-Click (PPC) advertising gives the client the ability to spend the exact amount per day that best suites their business model. This is very beneficial because in most traditional advertising you spend money that is not guaranteed to produce results, with PPC advertising that's not the case. The money that you spend per click attributes directly to a visit to your website and possibly a conversion. So your only paying for clicks that lead to a visit on your website, which allows your budget to be much lower than when using traditional advertising techniques. This gives the client a much higher and well tracked ROI (Return On Investment) with AdWords rather than traditional advertising.

Detailed Performance Reporting

Google Analytics allows us to produce incredibly detailed reports that show every aspect of your AdWords campaign and website performance. We are able to customize these reports to provide the exact data that is driving your website traffic, down to the exact search query performed and where that person went on your website. These types of reports are great sources of gaging how your campaigns and ads are doing within AdWords, even your website in general. From there we are able to optimize the keywords, ad content and max cost-per-click within your campaigns for optimal performance.

For a small business this a tremendous way of generating a large amount of traffic to a website. Remember, this is not just random traffic these are "qualified" consumers that are ready to commit a buying behavior which leads to more sales and conversions for your business. In this world of constant Google searches for any and everything, Google AdWords is an incredible advertising tool that is changing the game on internet marketing and advertising. Let Gennovacap build a campaign for your business and you can see for yourself this amazing tool in action! Ready to see real ROI and not just throw money at marketing efforts? Come talk to us we can show you just how its done!

Monday, April 8, 2013

Google Analytics, Google AdWords & SEO: How can it help a business?


How can internet marketing help a business? Through the use of various internet marketing tools; Google Analytics, Google AdWords and search engine optimization we are able to drive traffic and monitor the engagement of that traffic on a website. This can be extremely valuable information for a business to have and will lead to a more significant internet presence for the company. 

Internet marketing is a very efficient way of growing a business, which is becoming more fine tuned by the tools that we use to help us monitor the return on your marketing investment. With Google Analytics we are able to track the PPC (Pay Per Click) marketing data from Google AdWords as well as the non-paid search engine marketing or SEO (Search Engine Optimization) data. Google Analytics makes it possible for us to analyze this data on a daily basis to determine an exact return on your investment and the best opportunities for optimization within the business's website. When all of these internet marketing skills are implemented in unison you can bet to see high conversion rates for your selected goals. We pride ourselves in only using white hat SEM (Search Engine Marketing) tactics, which means no link farms and no problems with Google dropping your websites rank.




Our friends at Google created a great way to drive search engine traffic to your website. With Google AdWords we are able to create advertisements that are shown at the top and right side of a Google search. We tailor these advertisements to specific keywords, which are carefully chosen for their relevance and traffic. This is considered paid search traffic, which is paid for on a PPC basis that is set by the client. "The process of eliminating non-performing in favor of diverting those funds to performing ones are at the heart of what the optimization process for PPC is all about. Google AdWords and Analytics not only make it possible; it makes it probable." (Optimum7) Companies can then see real time data on how their ads, keywords and goals are performing. 


SEO 
SEO is an acronym for Search Engine Optimization, which determines the rank of your website on an organic Google search. The organic searches are all of the results that come up on your Google search that are not on the top, right or bottom of the page. Increasing rank through various forms of optimization within a companies website is how we get Google to boost rank on organic searches. This tool is directly tied into Google Analytics through Google Webmaster so we can constantly analyze the engagement of the consumers on the website. With this data we are able to determine which pages within the website consumers are dropping off at and make adjustments to that page so that they are prompted to navigate through the rest of the website. Although this can take time to build organic rank on Google its return is increased leads and sales. 



According to Full Traffic, "Google Analytics can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts."The Google Analytics tool is how we are able to formulate detailed monthly reports for PPC and SEO campaigns. This allows us to see things such as bounce rate, conversion rate, visits, new visits, click-through-rate, pages/visit and many more valuable pieces of data. These campaigns must be analyzed and maintained daily for the best results in your marketing efforts. 


If you are are looking to get the most out of your marketing dollars and deploy a fine tuned campaign, contact us and we can help you reach your conversion goals! 

Monday, May 7, 2012

Website Development: Build it Yourself or Hire an Expert?

As technology grows ever more necessary for businesses to reach their audiences, technology companies try to offer solutions for non-technical people so that they can create their own websites.   Intuit's website building software or 1 & 1 My Website are the 2 most common sites that you may recognize.  For all of the advertising these companies spend to market and raise awareness for their website building solutions, the actual products fall short of graphical, structural, and functional design for most businesses.  The best example is my last client, Austin Simply Fit.  They began their website with one of these solutions and after they spent countless hours setting it up and then trying to design it within the software's construct they reached an unsatisfactory result.

A business website is the most effective piece of marketing material a business has to sell itself to its audience and keep them informed. Why go with and settle for a solution with an less than excellent result?    Companies like Intuit have a very strong brand name from products like Quickbooks and compared to the painstaking process of seeking out, vetting, and hiring a web designer  or web developer, the Intuit brand name persuades people to use their product.  Most of the time, these out-of-the-box type solutions yield a less than adequate means for a business to properly communicate ideas, services, and information to an audience.

When a web designer and web developer like myself encounter solutions like 1 & 1 My Website or Intuit Website Solutions they are a real let-down from a design, structural, and functional aspect.  Web technology and web programming has to be exact down to the very last punctation mark, yet at the same time it needs to be flexible enough because some pieces of code will conflict with other pieces of code and then you have to debug it to make it work together.  The problems with the out-of-the-box solutions, is that they DO NOT allow for flexibility in the layout code (CSS - Cascading Style Sheets) or functional code (programming) and therefore the user who is trying to design the layout will always end up with a bad graphical representation and a user who needs to add a functional database will not be able to do so.

If you are a small business owner and you want a website that will go the distance, the best option you have is to find a web designer  or web developer and let them guide you towards a viable solution for your business.  If websites consist of 3 moving parts: 1 part business, 1 part art, and 1 part technology- and you want your website to look good, work well, and convey the right information to your audience- you need to reconsider all your options and find a great technology expert, like Gennovacap Technology Services, to help you implement the best solution for your business.

Monday, February 20, 2012

Business Websites and SEO Services

At Gennovacap Technology Services, custom websites and SEO services are two of our specialties.  Since every business needs a website and the website needs to be search engine optimized, we have found an efficient way to build beautiful custom websites and combine the website with basic SEO services to facilitate the growth of a business' online presence.  Our custom web design and web development solutions are great for any business who needs a website and has to work with a budget.

We begin our webpage design by designing a website that has a good look and feel for the business and its industry.  Before we begin to design or create a single web page, we develop a roadmap for the website's content, graphics, and images using diagramming and outlining software.  Based upon the content provided to us by the business owners, we can then begin to design and develop the website.  Once the website is developed we can host and manage your website through through a variety of hosting services like GoDaddy, MediaTemple, or Rackspace.

After your website is online we can begin the SEO procedure.  Our SEO services include registering the website and all relevant URL's to all the major search engines including Google, Yahoo, and Bing.  We also create a sitemap and ensure your website is in good health for the search engines to crawl and index your site.  Once the SEO is implemented we can go a step further and submit press releases to the local media and news publications.  We also list your business with Google Places, Bing Business, or Yahoo Local.  The combination of these techniques will yield some relevance for your business website.

After your business website is optimized and setup on the web, we can actively manage your website with updates to your business service listings, new content for your blog, or press releases to the news media.  If you are serious about growing your business through the internet, then we can also increase your page rank through the use of internet marketing like organic SEO backlinking strategies as well as managing Google AdWords PPC Campaigns.  Call or contact us today for a free estimate for a business website, basic SEO setup, or mobile application needs.