Tuesday, May 21, 2013

Is Google AdWords Going To Work For Me?


ABSOLUTELY! AdWords PPC campaigns give you the ability to target quality consumers in the buying process, manage your budget in detail and get amazing performance reports. Why wouldn't you use AdWords is the real question! This is a perfect platform for efficient internet advertising that is guaranteed to produce positive results. This form of advertising is much more based on quality than quantity, which insures that your reaching those consumers interested in your product or service.

Target Quality Consumers

Imagine that your spending $3.50 per click on AdWords advertising, these clicks lead directly to a visit to your website and can lead to a conversion if your consumer can find what they're looking for easily on your website. Now, think of walking around and handing out $3.50 to potential consumers around town that seem like they would be interested in your product or service and asking them to visit your website. This is much like the way traditional advertising works to obtain consumers. There is a higher likelihood that these people around town will not visit your website and if they do they're not looking for anything in particular because you cannot tell if they would be open to purchasing your product or service. Through AdWords you grab that person during the searching and/ or buying process, which guarantees you much more "quality" consumers. At a relatively low cost you can obtain these "quality" consumers that are actively searching for your product or service and bring them straight to your website. Our SEO services allow your website to rank higher on Google's organic searches this is another way to boost your Google search engine presence.

Flexible Budget Management  

Pay-Per-Click (PPC) advertising gives the client the ability to spend the exact amount per day that best suites their business model. This is very beneficial because in most traditional advertising you spend money that is not guaranteed to produce results, with PPC advertising that's not the case. The money that you spend per click attributes directly to a visit to your website and possibly a conversion. So your only paying for clicks that lead to a visit on your website, which allows your budget to be much lower than when using traditional advertising techniques. This gives the client a much higher and well tracked ROI (Return On Investment) with AdWords rather than traditional advertising.

Detailed Performance Reporting

Google Analytics allows us to produce incredibly detailed reports that show every aspect of your AdWords campaign and website performance. We are able to customize these reports to provide the exact data that is driving your website traffic, down to the exact search query performed and where that person went on your website. These types of reports are great sources of gaging how your campaigns and ads are doing within AdWords, even your website in general. From there we are able to optimize the keywords, ad content and max cost-per-click within your campaigns for optimal performance.

For a small business this a tremendous way of generating a large amount of traffic to a website. Remember, this is not just random traffic these are "qualified" consumers that are ready to commit a buying behavior which leads to more sales and conversions for your business. In this world of constant Google searches for any and everything, Google AdWords is an incredible advertising tool that is changing the game on internet marketing and advertising. Let Gennovacap build a campaign for your business and you can see for yourself this amazing tool in action! Ready to see real ROI and not just throw money at marketing efforts? Come talk to us we can show you just how its done!

Monday, April 8, 2013

Google Analytics, Google AdWords & SEO: How can it help a business?


How can internet marketing help a business? Through the use of various internet marketing tools; Google Analytics, Google AdWords and search engine optimization we are able to drive traffic and monitor the engagement of that traffic on a website. This can be extremely valuable information for a business to have and will lead to a more significant internet presence for the company. 

Internet marketing is a very efficient way of growing a business, which is becoming more fine tuned by the tools that we use to help us monitor the return on your marketing investment. With Google Analytics we are able to track the PPC (Pay Per Click) marketing data from Google AdWords as well as the non-paid search engine marketing or SEO (Search Engine Optimization) data. Google Analytics makes it possible for us to analyze this data on a daily basis to determine an exact return on your investment and the best opportunities for optimization within the business's website. When all of these internet marketing skills are implemented in unison you can bet to see high conversion rates for your selected goals. We pride ourselves in only using white hat SEM (Search Engine Marketing) tactics, which means no link farms and no problems with Google dropping your websites rank.




Our friends at Google created a great way to drive search engine traffic to your website. With Google AdWords we are able to create advertisements that are shown at the top and right side of a Google search. We tailor these advertisements to specific keywords, which are carefully chosen for their relevance and traffic. This is considered paid search traffic, which is paid for on a PPC basis that is set by the client. "The process of eliminating non-performing in favor of diverting those funds to performing ones are at the heart of what the optimization process for PPC is all about. Google AdWords and Analytics not only make it possible; it makes it probable." (Optimum7) Companies can then see real time data on how their ads, keywords and goals are performing. 


SEO 
SEO is an acronym for Search Engine Optimization, which determines the rank of your website on an organic Google search. The organic searches are all of the results that come up on your Google search that are not on the top, right or bottom of the page. Increasing rank through various forms of optimization within a companies website is how we get Google to boost rank on organic searches. This tool is directly tied into Google Analytics through Google Webmaster so we can constantly analyze the engagement of the consumers on the website. With this data we are able to determine which pages within the website consumers are dropping off at and make adjustments to that page so that they are prompted to navigate through the rest of the website. Although this can take time to build organic rank on Google its return is increased leads and sales. 



According to Full Traffic, "Google Analytics can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts."The Google Analytics tool is how we are able to formulate detailed monthly reports for PPC and SEO campaigns. This allows us to see things such as bounce rate, conversion rate, visits, new visits, click-through-rate, pages/visit and many more valuable pieces of data. These campaigns must be analyzed and maintained daily for the best results in your marketing efforts. 


If you are are looking to get the most out of your marketing dollars and deploy a fine tuned campaign, contact us and we can help you reach your conversion goals! 

Monday, February 18, 2013

SXSW Interactive 2013 - Party List RSVP Info

SXSW Interactive 2013 is going to be big this year, so don't miss out! Here is a SXSWi party list with brief details of the event and RSVP information. Find out which parties will fit into your schedule and come get the full SXSWi experience.



Rackspace
SXSW Startup Crawl 2013
3/7/2013
4PM
Capital Factory - 701 Brazos Street 
16th Floor
signup via eventbrite
free
Free booze galore with shuttles running to all the startups

                                                                                                                                                        

Austin Technology Council
Gateway Party
3/7/2013
6PM
ACL Live at the Moody theatre
Signup via ATC Website
Must be ATC Member- or a guest of an ATC member
Not any free drinks, but free shows and probably good acts to showcase

                                                                                                                                                        

Spiceworks, Equitable Commercial Realty, Acton MBA
6th Annual Austin Tech Happy Hour SXSW Kickoff
3/7/2013
6:00 PM - 8:00 PM
Molotov - 719 West 6th Street
link
http://athhmar2013-es2002.eventbrite.com/?rank=21
This is traditionally one of the biggest happy hours of the year, every person that attends receives two free drink tickets. 
                                                                                                                                                        

It Works
Austin, Tx One Team One Mission: Don't Stop the Party!
3/7/2013
6:30 PM - 9:00 PM
Double Tree by Hilton- University Area - 1617 IH-35 North
link
This is your opportunity to bring your business to a whole 'notha level in 2013 y learning new It Works! business strategies, networking and even getting your wrap on! 

                                                                                                                                                        

SXSW Baby!
SXSW Baby! Pub Crawl
3/7/2013
5:00 PM - 9:00 PM
Bungalow - 92 Rainey St.
no RSVP
free
You do not need a ticket or an RSVP, just swing by! Downloading the app will be helpful on the crawl.

                                                                                                                                                        


Spreadfast
SXSpreadfast Bash
3/8/2013
6PM
Speakeasy - 412 Congress Ave., 1st Floor
sign up via link
Must manage social for your brand
3 floors of bars, networking with the biggest brands in social, bowling and a special guest DJ.
                                                                                                                                                        

Cafe Press
CafePress SXSW Shindig
3/8/2013
4-7PM
Bourbon Girl - 212 East 6th Street
eventbrite signup
Full for now but you can still get on the wait list

                                                                                                                                                        

Jeff Pulver
State of NOW (#140conf) SXSW Cocktail Party 2013
3/8/2013
7:00 PM - 9:00 PM
Lanai - 422 Congress Ave
link
Full on free passes but you can purchase VIP for $30

                                                                                                                                                        

AGLCC
BigGay Kickoff Party
3/8/2013
6:00 PM - 10:00 PM
Oilcan Harry's - 211 W 4th St
link
Celebrate the start of SXSW 2013 with your LGBT friends and family! RSVP in the link to ensure your free drinks and one of a kind Very Important Gay badge! 

                                                                                                                                                        

The Appy Awards
Appy Cocktail Party + Awards
3/8/2013
5:00 PM - 6:30 PM
AT&T Conference Center - 1900 University Ave (at W 20th St)
no RSVP
free
The cocktail party celebrates winning work of year and the growing App industry.

                                                                                                                                                        

SXSW
The Interactive Mix at Six
3/8/2013
6:00 PM - 9:00 PM
Haven - 409 Colorado St (at W 5th St)
link
The premier networking mixer of the Interactive Festival, the Mix at Six never disappoints. Come enjoy food, drink and new connections. You just may meet your next big idea!

                                                                                                                                                        

Frog Design and Microsoft
SXSWi Official Opening Party
3/8/2013
8:00 - 11:00pm
Palmer Events Center - 900 Barton Springs Rd
link
Free shuttles from the Convention Center

                                                                                                                                                        

Karaoke World Cup
TechKaraoke SXSWi 2013
3/8/2013
8:00 PM - 2:00 AM
The Stage on Sixth, 508 East 6th St.
link
To sign up to compete follow the link

                                                                                                                                                        

GoToMeeting
GoToMeeting Happy Hour
3/8/2013
5:00 PM - 8:00 PM
The Ranch - 710 W 6th St
link
http://www.garysguide.com/events/t9cgs9g/GoToMeeting-Happy-Hour
Come "meet" up with fellow SXSW-goers and enjoy a happy hour 21+, badge needed

                                                                                                                                                        

Rackspace
The Open Cloud Experience
3/8/2013
6:00 PM - 11:00 PM
Champions - 300 E 4th St (betn Trinity St & San Jacinto Blvd)
link
Join Rackspace for the Open Cloud Experience kick-off. Food & Drinks will be provided.

                                                                                                                                                        

Ignite Social Media and Expion Social Software
4th Annual Ignite Social Media Party
3/8/2013
7:00 PM - 10:00 PM
Molotov - 719 West 6th Street
link
Tasty BBQ sandwiches, drinks, and the first chance to gather in a low key environment with your friends. You must register in the link for PRIVATE ACCESS from 7:00p-10:00p (no SXSW badge required)

                                                                                                                                                        


Adobe, Microsoft, The Node Firm, Kendo UI
2013 Open Web SXSW Pool Party
3/9/2013
5:00 PM - 8:00 PM
Stay posted for location.
link
Signup at the bottom of the page
Info and party information should be emailed later once the RSVP list is full

                                                                                                                                                        

Tech By Superwomen
Tech By Superwomen / SXSW
3/9/2013
3:30 PM - 4:30 PM
Empire - 606 E 7th St 
link
Women Only Event

                                                                                                                                                        

Tara-Nicholle Nelson CEO, RETHINK Multimedia
Beauty Bar X 2013
3/9/2013
10:00 AM - 4:00 PM
Vince Young Steakhouse - 301 San Jacinto Boulevard
link
Women Only Event

                                                                                                                                                        

Carnegie Mellon University
Innovation City
3/9/2013
9:00 PM
Meduse Lounge - 219 Congress Ave
link
Dj duo Tracksploitation, Free Drinks, Hors D' oeuvres and plenty of funtastic surprises!

                                                                                                                                                        


gdgt
gdgt live in Austin
3/9/2013
7:00 PM - 10:00 PM
The Hype Hotel - 301 Brazos Street
free
http://gdgtliveinaustin2013-es2002.eventbrite.com/?rank=5
No badge required, first few hundred folks get free t-shirt! Come have a drink and check out some of the hottest gear and services around. 
                                                                                                                                                        

Xceptional HR & Reputation Capital Management
Social Siesta 2013
3/9/2013
1:00 PM - 3:00 PM
Malverde - 400A West 2nd Street
link
Join wait list or buy ticket and kick back with a cocktail and light apps. 


                                                                                                                                                        

CEA, .CO
Tech Cocktail's SXSW Startup Celebration
3/9/2013
6:00 PM
The Stage on Sixth - 508 East 6th Street
link
http://techcocktailsxsw2013-es2002.eventbrite.com/?rank=1
Cocktails and celebrate some of the worlds hottest startups on the grand stage at SXSW. 

                                                                                                                                                        

CampaignTech
I'm Techie and I Know It Happy Hour
3/9/2013
5:00 PM - 7:00 PM
Bourbon Girl - 212 East 6th Street
link
CampaignTech will provide the drinks, you bring the fun.

                                                                                                                                                        

Copyblogger Media
Another Indelicate Diversion
3/9/2013
8:00 PM - 11:30 PM
Buffalo Billiards - 201 E 6th St
link
A free open bar will be held from 9pm - 10pm, and plenty of surprises throughout the night are going to keep things... interesting. Also, please note that our little parties usually grow a line that stretches around the block, so get there early if you want to join the fun. (no badge required)

                                                                                                                                                        

AltPress
Bonus Round Party
3/9/2013
7-10PM
Palmer Events Center
link
A free, all ages event featuring performances by Frank Turner and his full band, The Sleeping Souls, and Hopeless Records newcomers Driver Friendly.

                                                                                                                                                        

Sennheiser and Paste Magazine
Sennheiser + Paste Interactive Studio & Lounge
3/10/2013
12-6PM
The Black Heart Bar- 86 rainey Street
link

                                                                                                                                                        

Fashionext
Fashionext Lounge at SxSW
3/10/2013
12:30 PM - 4:30 PM
Fogo de Chao - 309 East 3rd Street
no RSVP
Check out all the latest in tech and fashion, while enjoying a bite to eat and a drink on us!

                                                                                                                                                        

Fandango
SXSW Interactive + Film Fusion Party
3/10/2013
7:00 PM - 10:00 PM
The Stage - 508 E 6th Street
link
http://sxsw.com/interactive/parties/lounges
Drinks with old friend and have fun making new ones!

                                                                                                                                                        

SapientNitro
SapientNitro SXSW Party
3/10/2013
9:00 PM - 11:00 PM
The Parish Austin - 214 E. 6th Street
link
Badge Required, DJ Spider and FREE BOOZE

                                                                                                                                                        

3M and Yappem
Mashable MashBash
3/10/2013
9:00 PM - 2:00 AM
Speakeasy - 412 Congress Ave
link
Badge Required, good music, socializing and digital inspiration! 
                                                                                                                                                        

Aereo
Open Bar with Aereo
3/10/2013
4:00PM - 7:00PM
StubHub Live @ Old School - 401 E 6th St
no RSVP
Join us for drinks and demos and find out why Aereo is the coolest thing to happen to television since the TV.

                                                                                                                                                        

Chevrolet
Allhat V: Cowboys & Cowgirls Gone Wild
3/10/2013
12:30 PM - 2:30 PM
Guero's Taco Bar - 1412 Congress Ave
link
#Allhat5

                                                                                                                                                        

Wayin
Wayin Party SXSWi
3/10/2013
8:30PM
Haddingtons - 601 W 6th St (at Nueces St)
bd@wayin.com
Use link to contact member of sales team for an official invite and we’ll get you on the list and insure you receive details once they are solidified.

                                                                                                                                                        

MoPub, Metamarkets, Prolific Interactive
SXSWi Party
3/10/2013
8:00 PM - 11:55 PM
Icenhaeurs - 83 Rainey St.
link
Franklin BBQ to eat, great cocktails & a raffle!

                                                                                                                                                        

Livefyre
2013 SXSW Fyrebash
3/10/2013
8:00 PM - 11:30 PM
TenOak - 409 Colorado St
link
Rock out with fellow SXSW geeks and music lovers and be prepared to dance, drink (did we mention the open bar?) and be downright merry.

                                                                                                                                                        

Sennheiser and Paste Magazine
Sennheiser + Paste Interactive Studio & Lounge
3/11/2013
12-6PM
The Black Heart Bar- 86 rainey Street
link
                                                                                                                                                        

Las Vegas Tech Community
VegasTech SXSW Party
3/11/2013
8PM
Red 7 - 611 E 7th St
link and eventbrite


                                                                                                                                                        

Capital Factory
Epic Office Hours
3/11/2013
1-5PM
Omni Hotel 16th Floor - Capital Factory
eventbrite signup
Learn startup skills.

                                                                                                                                                        

PwC Advisory
Official SXSW 2013 Internet of Things Meetup - Man Meet Machine
3/11/2013
12:30 PM - 1:30 PM
Empire - 606 E 7th St
link
#IoTmeetup

                                                                                                                                                        

SageScape
Privacy & Innovation Meet Up at SXSW
3/11/2013
11:00 AM - 12:00 PM
Empire - 606 E 7th St
link
Refreshments, brainstorming and networking!

                                                                                                                                                        

Fashion's Collective, Projective Space, Fashion Digital Daily
Fashion Brain Bar
3/11/2013
10:00 AM to 5:00 PM
W Hotel Austin (on the terrace) - 200 Lavaca Street
link
The Fashion Brain Bar is for industry professionals only and extremely limited, so please RSVP early. If tickets are Sold Out, please add yourself to the waiting list. Once tickets become available, we will contact you to let you know you can finalize your RSVP. (no fee, no badge required)

                                                                                                                                                        

Covert Curiosity and Ender Productions
Covert Curiosity and Ender Productions Second Annual Kickoff Party
3/11/2013
2pm-2am
Hotel Vegas - 1500 E 6th St
link
Two stages inside and a silent disco party outside. Free booze and free food. Lineup to be announced.

                                                                                                                                                        

Townsquare Media
Townsquare Media Happy Hour
3/11/2013
7:30 PM to 11:00 PM
Moonshine Grill - 303 Red River St
link
Kick off your night with free booze, free food and an exclusive DJ set by Dirty Projectors!

                                                                                                                                                        

Sennheiser and Paste Magazine
Sennheiser + Paste Interactive Studio & Lounge
3/12/2013
12-6pm
The Black Heart Bar- 86 rainey Street
link


                                                                                                                                                        

Media Temple
Media Temple SXSWi Closing Party
3/12/2013
8:30PM-2AM
Stubb’s - 801 Red River St.
link
Sign up at website to try and snag a VIP pass!

                                                                                                                                                        

Bloomfire
The Interactive Awards Pre-Party and Ceremony
3/12/2013
6:00 PM - 8:30 PM
Hilton Downtown - 500 E 4th St
link
Badge required, enjoy drinks and food while speculating on award winners. 

                                                                                                                                                        


theMIX agency + BUTROS
Body High Rooftop Party
3/12/2013
9:00 PM
Speakeasy Rooftop - 412 Congress Ave.
link
FREE RSVP - LIMITED CAPACITY (RSVP DOES NOT GUARANTEE ENTRY)

                                                                                                                                                        



Project SXSW
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link signup
The most exclusive day party is coming to Austin, Texas for SXSW. Don't be the last to hear about it, stay tuned via the link and twitter to find out the date and time.
                                                                                                                                                        


Thursday, February 7, 2013

Quality UI Design In Mobile Devices: Why is it important?




Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms. 

User Interfaceor UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application. 


Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior. 

The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers. 

Here at Gennovacapwe specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites anE-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you.