Quality UI Design In Mobile Devices: Why is it important?

Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms. 

User Interface, or UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application. 

Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior. 

The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers. 

Here at Gennovacap, we specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites and E-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you. 

Website Development: Build it Yourself or Hire an Expert?

As technology grows ever more necessary for businesses to reach their audiences, technology companies try to offer solutions for non-technical people so that they can create their own websites.   Intuit's website building software or 1 & 1 My Website are the 2 most common sites that you may recognize.  For all of the advertising these companies spend to market and raise awareness for their website building solutions, the actual products fall short of graphical, structural, and functional design for most businesses.  The best example is my last client, Austin Simply Fit.  They began their website with one of these solutions and after they spent countless hours setting it up and then trying to design it within the software's construct they reached an unsatisfactory result.

A business website is the most effective piece of marketing material a business has to sell itself to its audience and keep them informed. Why go with and settle for a solution with an less than excellent result?    Companies like Intuit have a very strong brand name from products like Quickbooks and compared to the painstaking process of seeking out, vetting, and hiring a web designer  or web developer, the Intuit brand name persuades people to use their product.  Most of the time, these out-of-the-box type solutions yield a less than adequate means for a business to properly communicate ideas, services, and information to an audience.

When a web designer and web developer like myself encounter solutions like 1 & 1 My Website or Intuit Website Solutions they are a real let-down from a design, structural, and functional aspect.  Web technology and web programming has to be exact down to the very last punctation mark, yet at the same time it needs to be flexible enough because some pieces of code will conflict with other pieces of code and then you have to debug it to make it work together.  The problems with the out-of-the-box solutions, is that they DO NOT allow for flexibility in the layout code (CSS - Cascading Style Sheets) or functional code (programming) and therefore the user who is trying to design the layout will always end up with a bad graphical representation and a user who needs to add a functional database will not be able to do so.

If you are a small business owner and you want a website that will go the distance, the best option you have is to find a web designer  or web developer and let them guide you towards a viable solution for your business.  If websites consist of 3 moving parts: 1 part business, 1 part art, and 1 part technology- and you want your website to look good, work well, and convey the right information to your audience- you need to reconsider all your options and find a great technology expert, like Gennovacap Technology Services, to help you implement the best solution for your business.