Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms.
User Interface, or UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application.
Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior.
The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers.
Here at Gennovacap, we specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites and E-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you.
