Showing posts with label Gennovacap. Show all posts
Showing posts with label Gennovacap. Show all posts

Monday, April 8, 2013

Google Analytics, Google AdWords & SEO: How can it help a business?


How can internet marketing help a business? Through the use of various internet marketing tools; Google Analytics, Google AdWords and search engine optimization we are able to drive traffic and monitor the engagement of that traffic on a website. This can be extremely valuable information for a business to have and will lead to a more significant internet presence for the company. 

Internet marketing is a very efficient way of growing a business, which is becoming more fine tuned by the tools that we use to help us monitor the return on your marketing investment. With Google Analytics we are able to track the PPC (Pay Per Click) marketing data from Google AdWords as well as the non-paid search engine marketing or SEO (Search Engine Optimization) data. Google Analytics makes it possible for us to analyze this data on a daily basis to determine an exact return on your investment and the best opportunities for optimization within the business's website. When all of these internet marketing skills are implemented in unison you can bet to see high conversion rates for your selected goals. We pride ourselves in only using white hat SEM (Search Engine Marketing) tactics, which means no link farms and no problems with Google dropping your websites rank.




Our friends at Google created a great way to drive search engine traffic to your website. With Google AdWords we are able to create advertisements that are shown at the top and right side of a Google search. We tailor these advertisements to specific keywords, which are carefully chosen for their relevance and traffic. This is considered paid search traffic, which is paid for on a PPC basis that is set by the client. "The process of eliminating non-performing in favor of diverting those funds to performing ones are at the heart of what the optimization process for PPC is all about. Google AdWords and Analytics not only make it possible; it makes it probable." (Optimum7) Companies can then see real time data on how their ads, keywords and goals are performing. 


SEO 
SEO is an acronym for Search Engine Optimization, which determines the rank of your website on an organic Google search. The organic searches are all of the results that come up on your Google search that are not on the top, right or bottom of the page. Increasing rank through various forms of optimization within a companies website is how we get Google to boost rank on organic searches. This tool is directly tied into Google Analytics through Google Webmaster so we can constantly analyze the engagement of the consumers on the website. With this data we are able to determine which pages within the website consumers are dropping off at and make adjustments to that page so that they are prompted to navigate through the rest of the website. Although this can take time to build organic rank on Google its return is increased leads and sales. 



According to Full Traffic, "Google Analytics can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts."The Google Analytics tool is how we are able to formulate detailed monthly reports for PPC and SEO campaigns. This allows us to see things such as bounce rate, conversion rate, visits, new visits, click-through-rate, pages/visit and many more valuable pieces of data. These campaigns must be analyzed and maintained daily for the best results in your marketing efforts. 


If you are are looking to get the most out of your marketing dollars and deploy a fine tuned campaign, contact us and we can help you reach your conversion goals!