Website Development with Search Engine Optimization and WordPress Graphic Design with SEO Plug-in Setup

This past month we added a couple of new projects and clients to our portfolio.  For our first client, Texas Shale Investments, we built a custom website and enhanced it with search engine optimization services.  For our second client, Pattern Productions, we helped to redesign the layout of their WordPress blog and setup the SEO Ultimate Plug-in.  Here is a glimpse of our clients, the process involved, and the technologies we used in each project.

Our first client, Texas Shale Investments, is an diversified group of companies working in the Eagle Ford Shale in South Texas.  They commissioned Gennovacap to design the layout for the website, create specific keywords for website written content, add stock photography, create a blog using Blogger, submit sitemaps to all the major search engines, and fine tune the websites for search engine optimization. Once we obtained the all of the website requirements from the client, it took us a less than week to develop the site and implement the search engine optimization services.

For Texas Shale Investments web design, we started off with a CSS3 template designed with a jQuery slider and jQuery Carousel for an animated user interface.  Next, we customized the webpage content and images to fit the services and interests of Texas Shale Investments as a company.  We had the client choose stock photography from iStock and then we integrated the written content for the website.  Once we had the layout designed, the images chosen, and the content written- we began the web development process.

After all the code is written, we uploaded the webpages, files, and images to the server and we began the search engine optimization.  For search engine optimization there are several steps involved to prepare the site.  The first step is to generate a sitemap which we submit to all the search engines so that they can begin to scour the webpages and begin indexing the website for queries, content, images, backlinks, and keywords.  After we setup the rest of the optimization through Google Webmasters service, the site is client ready.  Visit Texas Shale Investments to see the services they provide and the work we did for them.

In the one month since we launched the Texas Shale Investments website, there has been considerable movement in page rank for specific keywords relating to their business.  In the next few months we will work with Texas Shale Investments to further enhance their page rank through press releases, online marketing, and organic search engine optimization.

Our second client, Pattern Productions, is a video production company in Austin, TX.  Pattern Productions requested a redesign for their WordPress blog and Gennovacap delivered.  We were given a professional mockup and design to emulate on the web.  We started by inspecting the current WordPress theme and then we began tweaking the CSS3 design and working with the PHP a little to bring about an exact replica.  After a week, we had a proof for the client and we worked with them for about another week to iron out the nuances.  After the blog was redesigned, we rearranged the permalink structure (urls based on tags and blog titles instead of a trailing breadcrumb) and setup the SEO Ultimate Plugin.  Visit Pattern Productions to see our design work.