Website Development with Search Engine Optimization and WordPress Graphic Design with SEO Plug-in Setup

This past month we added a couple of new projects and clients to our portfolio.  For our first client, Texas Shale Investments, we built a custom website and enhanced it with search engine optimization services.  For our second client, Pattern Productions, we helped to redesign the layout of their WordPress blog and setup the SEO Ultimate Plug-in.  Here is a glimpse of our clients, the process involved, and the technologies we used in each project.

Our first client, Texas Shale Investments, is an diversified group of companies working in the Eagle Ford Shale in South Texas.  They commissioned Gennovacap to design the layout for the website, create specific keywords for website written content, add stock photography, create a blog using Blogger, submit sitemaps to all the major search engines, and fine tune the websites for search engine optimization. Once we obtained the all of the website requirements from the client, it took us a less than week to develop the site and implement the search engine optimization services.

For Texas Shale Investments web design, we started off with a CSS3 template designed with a jQuery slider and jQuery Carousel for an animated user interface.  Next, we customized the webpage content and images to fit the services and interests of Texas Shale Investments as a company.  We had the client choose stock photography from iStock and then we integrated the written content for the website.  Once we had the layout designed, the images chosen, and the content written- we began the web development process.

After all the code is written, we uploaded the webpages, files, and images to the server and we began the search engine optimization.  For search engine optimization there are several steps involved to prepare the site.  The first step is to generate a sitemap which we submit to all the search engines so that they can begin to scour the webpages and begin indexing the website for queries, content, images, backlinks, and keywords.  After we setup the rest of the optimization through Google Webmasters service, the site is client ready.  Visit Texas Shale Investments to see the services they provide and the work we did for them.

In the one month since we launched the Texas Shale Investments website, there has been considerable movement in page rank for specific keywords relating to their business.  In the next few months we will work with Texas Shale Investments to further enhance their page rank through press releases, online marketing, and organic search engine optimization.

Our second client, Pattern Productions, is a video production company in Austin, TX.  Pattern Productions requested a redesign for their WordPress blog and Gennovacap delivered.  We were given a professional mockup and design to emulate on the web.  We started by inspecting the current WordPress theme and then we began tweaking the CSS3 design and working with the PHP a little to bring about an exact replica.  After a week, we had a proof for the client and we worked with them for about another week to iron out the nuances.  After the blog was redesigned, we rearranged the permalink structure (urls based on tags and blog titles instead of a trailing breadcrumb) and setup the SEO Ultimate Plugin.  Visit Pattern Productions to see our design work.

Social Search Results from Google Plus

Google+ Your World

When Google Plus first arrived on the scene, I felt a sudden hesitation to sign up for the "newer and improved" social network because like most people I felt like it would be another mobile app I would need to manage like Twitter or Facebook.  Six months after my sign up, Goolge Plus is dishing out what tastes like another slice of the fruitful pie that Google loves to give out to its users.  The slices are socialized search results for a Google Plus user and it exhibits every indication of being a game changer.

In the past couple of weeks, Google began to immediately index content for Google Plus users.  Why does this create relevance?  If I were to initiate a search not only will I receive the usual search results, but I also receive personalized search results and I can choose to separately toggle between them.  The image below depicts both scenarios.  The upper image shows the general search query result and the bottom image displays the personalized and social search for a Google Plus user.

The search query for "web design" yielded common search results form the web, but my personalized search result yielded results from Google Plus and the web together.  The personalized social search result populated content, images, and posts not only from my business website (which offers web design services) and Google Plus posts, but also from my extended network of Google Plus friends and their networks.

Is it a Game Changer?

To the everyday internet user Google Plus may be just another social network, but to the internet marketer, SEO expert, web developer, and average business owner Google Plus is so much more.  With the indexing of content immediately to the Google Searchable Index, business owners don't need to spend a fortune on traditional or web marketing to become relevant on the real-time web.  They need to spend more time on Google Plus building their networks and creating content on their Google Plus Pages that will bolster their relevance on the web for social search results to their extended networks.  As long as Google does not change their stance on how these social search results are indexed and queried, then it will create tremendous value for anyone who is not a web developer but who wants to get noticed on the web and become relevant today.

Internet marketers, SEO experts, and web developers may have a totally different experience with Google Plus than the average business owner.  For anyone in the field of search engine optimization, Google Plus could either prove to be an extra boost.  If Google tweaks the algorithm for social search in the same manner in which it created the rules for SEO, then businesses in the SEO Services Market will get a real  boost from new network. The reason being that keywords, content, and links on a traditional website typically generate relevance and page rank for web pages AND most of the social results from Google Plus users will typically come from web pages, shared links, or blogs associated with the Google Plus user's POSTS, not from Google Plus profiles themselves.

So what does that mean?  Well, web pages and websites which are being referenced or Plus +1ed will inherently gain more relevance than website or a web page which is just sitting there without social engagement or interaction. However, the content, keywords, and links in those websites or blogs may help to form the hierarchy behind the social search results as a whole.  So as long as the traditional sites are coded with SEO keywords, content, and links correctly- the social search results will yield a far better result than the traditional search query for the information seeker.  In the long run, Google Plus doesn't make  SEO experts obsolete, it makes them more necessary.

As long as Google Plus Users are adding content which refers back to the traditional web, it will make websites which already have hard coded SEO keywords, content, and links even more relevant than before social search.  Will this boost traditional organic search query results or will Google make social search the next stage in searchable content on the web?  The answer to that question is best left to the Google Search Engine Engineers.