Is Google AdWords Going To Work For Me?

ABSOLUTELY! AdWords PPC campaigns give you the ability to target quality consumers in the buying process, manage your budget in detail and get amazing performance reports. Why wouldn't you use AdWords is the real question! This is a perfect platform for efficient internet advertising that is guaranteed to produce positive results. This form of advertising is much more based on quality than quantity, which insures that your reaching those consumers interested in your product or service.

Target Quality Consumers

Imagine that your spending $3.50 per click on AdWords advertising, these clicks lead directly to a visit to your website and can lead to a conversion if your consumer can find what they're looking for easily on your website. Now, think of walking around and handing out $3.50 to potential consumers around town that seem like they would be interested in your product or service and asking them to visit your website. This is much like the way traditional advertising works to obtain consumers. There is a higher likelihood that these people around town will not visit your website and if they do they're not looking for anything in particular because you cannot tell if they would be open to purchasing your product or service. Through AdWords you grab that person during the searching and/ or buying process, which guarantees you much more "quality" consumers. At a relatively low cost you can obtain these "quality" consumers that are actively searching for your product or service and bring them straight to your website. Our SEO services allow your website to rank higher on Google's organic searches this is another way to boost your Google search engine presence.

Flexible Budget Management  

Pay-Per-Click (PPC) advertising gives the client the ability to spend the exact amount per day that best suites their business model. This is very beneficial because in most traditional advertising you spend money that is not guaranteed to produce results, with PPC advertising that's not the case. The money that you spend per click attributes directly to a visit to your website and possibly a conversion. So your only paying for clicks that lead to a visit on your website, which allows your budget to be much lower than when using traditional advertising techniques. This gives the client a much higher and well tracked ROI (Return On Investment) with AdWords rather than traditional advertising.

Detailed Performance Reporting

Google Analytics allows us to produce incredibly detailed reports that show every aspect of your AdWords campaign and website performance. We are able to customize these reports to provide the exact data that is driving your website traffic, down to the exact search query performed and where that person went on your website. These types of reports are great sources of gaging how your campaigns and ads are doing within AdWords, even your website in general. From there we are able to optimize the keywords, ad content and max cost-per-click within your campaigns for optimal performance.

For a small business this a tremendous way of generating a large amount of traffic to a website. Remember, this is not just random traffic these are "qualified" consumers that are ready to commit a buying behavior which leads to more sales and conversions for your business. In this world of constant Google searches for any and everything, Google AdWords is an incredible advertising tool that is changing the game on internet marketing and advertising. Let Gennovacap build a campaign for your business and you can see for yourself this amazing tool in action! Ready to see real ROI and not just throw money at marketing efforts? Come talk to us we can show you just how its done!

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Google Analytics, Google AdWords & SEO: How can it help a business?

How can internet marketing help a business? Through the use of various internet marketing tools; Google Analytics, Google AdWords and search engine optimization we are able to drive traffic and monitor the engagement of that traffic on a website. This can be extremely valuable information for a business to have and will lead to a more significant internet presence for the company. 

Internet marketing is a very efficient way of growing a business, which is becoming more fine tuned by the tools that we use to help us monitor the return on your marketing investment. With Google Analytics we are able to track the PPC (Pay Per Click) marketing data from Google AdWords as well as the non-paid search engine marketing or SEO (Search Engine Optimization) data. Google Analytics makes it possible for us to analyze this data on a daily basis to determine an exact return on your investment and the best opportunities for optimization within the business's website. When all of these internet marketing skills are implemented in unison you can bet to see high conversion rates for your selected goals. We pride ourselves in only using white hat SEM (Search Engine Marketing) tactics, which means no link farms and no problems with Google dropping your websites rank.

Google AdWords 

Our friends at Google created a great way to drive search engine traffic to your website. With Google AdWords we are able to create advertisements that are shown at the top and right side of a Google search. We tailor these advertisements to specific keywords, which are carefully chosen for their relevance and traffic. This is considered paid search traffic, which is paid for on a PPC basis that is set by the client. "The process of eliminating non-performing in favor of diverting those funds to performing ones are at the heart of what the optimization process for PPC is all about. Google AdWords and Analytics not only make it possible; it makes it probable." (Optimum7) Companies can then see real time data on how their ads, keywords and goals are performing. 

SEO 

SEO is an acronym for Search Engine Optimization, which determines the rank of your website on an organic Google search. The organic searches are all of the results that come up on your Google search that are not on the top, right or bottom of the page. Increasing rank through various forms of optimization within a companies website is how we get Google to boost rank on organic searches. This tool is directly tied into Google Analytics through Google Webmaster so we can constantly analyze the engagement of the consumers on the website. With this data we are able to determine which pages within the website consumers are dropping off at and make adjustments to that page so that they are prompted to navigate through the rest of the website. Although this can take time to build organic rank on Google its return is increased leads and sales. 

Google Analytics 

According to Full Traffic, "Google Analytics can be the best investment for both small and large enterprises as it can help in providing a solid marketing edge to boost their promotional efforts."The Google Analytics tool is how we are able to formulate detailed monthly reports for PPC and SEO campaigns. This allows us to see things such as bounce rate, conversion rate, visits, new visits, click-through-rate, pages/visit and many more valuable pieces of data. These campaigns must be analyzed and maintained daily for the best results in your marketing efforts. 

If you are are looking to get the most out of your marketing dollars and deploy a fine tuned campaign, contact us and we can help you reach your conversion goals! 

SXSW Interactive 2013 - Party List RSVP Info

SXSW Interactive 2013 is going to be big this year, so don't miss out! Here is a SXSWi party list with brief details of the event and RSVP information. Find out which parties will fit into your schedule and come get the full SXSWi experience.

Rackspace

SXSW Startup Crawl 2013

3/7/2013

4PM

Capital Factory - 701 Brazos Street 

16th Floor

signup via eventbrite

https://sxswstartupcrawl.eventbrite.com/

free

Free booze galore with shuttles running to all the startups

                                                                                                                                                        

Austin Technology Council

Gateway Party

3/7/2013

6PM

ACL Live at the Moody theatre

Signup via ATC Website

http://austintechnologycouncil.org/sxsw-2013/gateway_party/

Must be ATC Member- or a guest of an ATC member

Not any free drinks, but free shows and probably good acts to showcase

                                                                                                                                                        

Spiceworks, Equitable Commercial Realty, Acton MBA

6th Annual Austin Tech Happy Hour SXSW Kickoff

3/7/2013

6:00 PM - 8:00 PM

Molotov - 719 West 6th Street

link

http://athhmar2013-es2002.eventbrite.com/?rank=21
This is traditionally one of the biggest happy hours of the year, every person that attends receives two free drink tickets. 

                                                                                                                                                        

It Works

Austin, Tx One Team One Mission: Don't Stop the Party!

3/7/2013

6:30 PM - 9:00 PM

Double Tree by Hilton- University Area - 1617 IH-35 North

link

http://iwgotomaustin2013-es2002.eventbrite.com/?rank=40

This is your opportunity to bring your business to a whole 'notha level in 2013 y learning new It Works! business strategies, networking and even getting your wrap on! 

                                                                                                                                                        

SXSW Baby!

SXSW Baby! Pub Crawl

3/7/2013

5:00 PM - 9:00 PM

Bungalow - 92 Rainey St.

no RSVP

http://sxswbaby.eventbrite.com/?ref=garysguide

free

You do not need a ticket or an RSVP, just swing by! Downloading the app will be helpful on the crawl.

                                                                                                                                                        

Spreadfast

SXSpreadfast Bash

3/8/2013

6PM

Speakeasy - 412 Congress Ave., 1st Floor

sign up via link

http://sxsw.spredfast.com/kickoff-party/

Must manage social for your brand
3 floors of bars, networking with the biggest brands in social, bowling and a special guest DJ.

                                                                                                                                                        

Cafe Press

CafePress SXSW Shindig

3/8/2013

4-7PM

Bourbon Girl - 212 East 6th Street

eventbrite signup

http://cafepressshindig2013.eventbrite.com/#

Full for now but you can still get on the wait list

                                                                                                                                                        

Jeff Pulver

State of NOW (#140conf) SXSW Cocktail Party 2013

3/8/2013

7:00 PM - 9:00 PM

Lanai - 422 Congress Ave

link

http://140confatsxsw13-es2002.eventbrite.com/?rank=4

Full on free passes but you can purchase VIP for $30

                                                                                                                                                        

AGLCC

BigGay Kickoff Party

3/8/2013

6:00 PM - 10:00 PM

Oilcan Harry's - 211 W 4th St

link

http://www.eventbrite.com/event/5495912422/es2002/?rank=6

Celebrate the start of SXSW 2013 with your LGBT friends and family! RSVP in the link to ensure your free drinks and one of a kind Very Important Gay badge! 

                                                                                                                                                        

The Appy Awards

Appy Cocktail Party + Awards

3/8/2013

5:00 PM - 6:30 PM

AT&T Conference Center - 1900 University Ave (at W 20th St)

no RSVP

http://www.garysguide.com/sxsw/ay5xhfc/Appy-Cocktail-Party-Awards

free

The cocktail party celebrates winning work of year and the growing App industry.

                                                                                                                                                        

SXSW

The Interactive Mix at Six

3/8/2013

6:00 PM - 9:00 PM

Haven - 409 Colorado St (at W 5th St)

link

http://sxsw.com/interactive/parties/lounges

The premier networking mixer of the Interactive Festival, the Mix at Six never disappoints. Come enjoy food, drink and new connections. You just may meet your next big idea!

                                                                                                                                                        

Frog Design and Microsoft

SXSWi Official Opening Party

3/8/2013

8:00 - 11:00pm

Palmer Events Center - 900 Barton Springs Rd

link

http://www.main.is/sxsw-2013-official-opening-party

Free shuttles from the Convention Center

                                                                                                                                                        

Karaoke World Cup

TechKaraoke SXSWi 2013

3/8/2013

8:00 PM - 2:00 AM

The Stage on Sixth, 508 East 6th St.

link

http://www.main.is/TechKaraoke-SXSW-2013

To sign up to compete follow the link

                                                                                                                                                        

GoToMeeting

GoToMeeting Happy Hour

3/8/2013

5:00 PM - 8:00 PM

The Ranch - 710 W 6th St

link

http://www.garysguide.com/events/t9cgs9g/GoToMeeting-Happy-Hour
Come "meet" up with fellow SXSW-goers and enjoy a happy hour 21+, badge needed

                                                                                                                                                        

Rackspace

The Open Cloud Experience

3/8/2013

6:00 PM - 11:00 PM

Champions - 300 E 4th St (betn Trinity St & San Jacinto Blvd)

link

http://www.garysguide.com/sxsw/oa2j5u2/RackSpaces-The-Open-Cloud-Experience

Join Rackspace for the Open Cloud Experience kick-off. Food & Drinks will be provided.

                                                                                                                                                        

Ignite Social Media and Expion Social Software

4th Annual Ignite Social Media Party

3/8/2013

7:00 PM - 10:00 PM

Molotov - 719 West 6th Street

link

http://www.eventbrite.com/event/5496431976?ref=garysguide

Tasty BBQ sandwiches, drinks, and the first chance to gather in a low key environment with your friends. You must register in the link for PRIVATE ACCESS from 7:00p-10:00p (no SXSW badge required)

                                                                                                                                                        

Adobe, Microsoft, The Node Firm, Kendo UI

2013 Open Web SXSW Pool Party

3/9/2013

5:00 PM - 8:00 PM

Stay posted for location.

link

http://openwebsxsw.com/

Signup at the bottom of the page

Info and party information should be emailed later once the RSVP list is full

                                                                                                                                                        

Tech By Superwomen

Tech By Superwomen / SXSW

3/9/2013

3:30 PM - 4:30 PM

Empire - 606 E 7th St 

link

http://www.eventbrite.com/event/5411469852/es2002/?rank=10

Women Only Event

                                                                                                                                                        

Tara-Nicholle Nelson CEO, RETHINK Multimedia

Beauty Bar X 2013

3/9/2013

10:00 AM - 4:00 PM

Vince Young Steakhouse - 301 San Jacinto Boulevard

link

http://bbx2013-es2002.eventbrite.com/?rank=3

Women Only Event

                                                                                                                                                        

Carnegie Mellon University

Innovation City

3/9/2013

9:00 PM

Meduse Lounge - 219 Congress Ave

link

http://innovationcityopen-es2002.eventbrite.com/?rank=6

Dj duo Tracksploitation, Free Drinks, Hors D' oeuvres and plenty of funtastic surprises!

                                                                                                                                                        

gdgt

gdgt live in Austin

3/9/2013

7:00 PM - 10:00 PM

The Hype Hotel - 301 Brazos Street

free

http://gdgtliveinaustin2013-es2002.eventbrite.com/?rank=5
No badge required, first few hundred folks get free t-shirt! Come have a drink and check out some of the hottest gear and services around. 

                                                                                                                                                        

Xceptional HR & Reputation Capital Management

Social Siesta 2013

3/9/2013

1:00 PM - 3:00 PM

Malverde - 400A West 2nd Street

link

http://socialsiesta13-es2002.eventbrite.com/?rank=12

Join wait list or buy ticket and kick back with a cocktail and light apps. 

                                                                                                                                                        

CEA, .CO

Tech Cocktail's SXSW Startup Celebration

3/9/2013

6:00 PM

The Stage on Sixth - 508 East 6th Street

link

http://techcocktailsxsw2013-es2002.eventbrite.com/?rank=1
Cocktails and celebrate some of the worlds hottest startups on the grand stage at SXSW. 

                                                                                                                                                        

CampaignTech

I'm Techie and I Know It Happy Hour

3/9/2013

5:00 PM - 7:00 PM

Bourbon Girl - 212 East 6th Street

link

http://techieandiknowit.eventbrite.com/?ref=garysguide

CampaignTech will provide the drinks, you bring the fun.

                                                                                                                                                        

Copyblogger Media

Another Indelicate Diversion

3/9/2013

8:00 PM - 11:30 PM

Buffalo Billiards - 201 E 6th St

link

http://copybloggersxsw13-es2002.eventbrite.com/?rank=20

A free open bar will be held from 9pm - 10pm, and plenty of surprises throughout the night are going to keep things... interesting. Also, please note that our little parties usually grow a line that stretches around the block, so get there early if you want to join the fun. (no badge required)

                                                                                                                                                        

AltPress

Bonus Round Party

3/9/2013

7-10PM

Palmer Events Center

link

http://www.altpress.com/news/entry/announcing_frank_turner_and_the_sleeping_souls_driver_friendly_to_play_aps

A free, all ages event featuring performances by Frank Turner and his full band, The Sleeping Souls, and Hopeless Records newcomers Driver Friendly.

                                                                                                                                                        

Sennheiser and Paste Magazine

Sennheiser + Paste Interactive Studio & Lounge

3/10/2013

12-6PM

The Black Heart Bar- 86 rainey Street

link

http://www.pastemagazine.com/sennheiser

                                                                                                                                                        

Fashionext

Fashionext Lounge at SxSW

3/10/2013

12:30 PM - 4:30 PM

Fogo de Chao - 309 East 3rd Street

no RSVP

http://fashionext.eventbrite.com/

Check out all the latest in tech and fashion, while enjoying a bite to eat and a drink on us!

                                                                                                                                                        

Fandango

SXSW Interactive + Film Fusion Party

3/10/2013

7:00 PM - 10:00 PM

The Stage - 508 E 6th Street

link

http://sxsw.com/interactive/parties/lounges
Drinks with old friend and have fun making new ones!

                                                                                                                                                        

SapientNitro

SapientNitro SXSW Party

3/10/2013

9:00 PM - 11:00 PM

The Parish Austin - 214 E. 6th Street

link

http://sapientnitro-sxsw-2013-es2002.eventbrite.com/?rank=18

Badge Required, DJ Spider and FREE BOOZE

                                                                                                                                                        

3M and Yappem

Mashable MashBash

3/10/2013

9:00 PM - 2:00 AM

Speakeasy - 412 Congress Ave

link

http://mashbashsxswi.eventbrite.com/

Badge Required, good music, socializing and digital inspiration! 

                                                                                                                                                        

Aereo

Open Bar with Aereo

3/10/2013

4:00PM - 7:00PM

StubHub Live @ Old School - 401 E 6th St

no RSVP

http://schedule.sxsw.com/2013/events/event_OE02235

Join us for drinks and demos and find out why Aereo is the coolest thing to happen to television since the TV.

                                                                                                                                                        

Chevrolet

Allhat V: Cowboys & Cowgirls Gone Wild

3/10/2013

12:30 PM - 2:30 PM

Guero's Taco Bar - 1412 Congress Ave

link

http://allhat5.eventbrite.com/?ref=garysguide

#Allhat5

                                                                                                                                                        

Wayin

Wayin Party SXSWi

3/10/2013

8:30PM

Haddingtons - 601 W 6th St (at Nueces St)

bd@wayin.com

http://www.wayin.com/info/about/contact-us

Use link to contact member of sales team for an official invite and we’ll get you on the list and insure you receive details once they are solidified.

                                                                                                                                                        

MoPub, Metamarkets, Prolific Interactive

SXSWi Party

3/10/2013

8:00 PM - 11:55 PM

Icenhaeurs - 83 Rainey St.

link

http://sxswparty.eventbrite.com/?ref=garysguide

Franklin BBQ to eat, great cocktails & a raffle!

                                                                                                                                                        

Livefyre

2013 SXSW Fyrebash

3/10/2013

8:00 PM - 11:30 PM

TenOak - 409 Colorado St

link

http://www.eventbrite.com/event/4078986358?ref=garysguide

Rock out with fellow SXSW geeks and music lovers and be prepared to dance, drink (did we mention the open bar?) and be downright merry.

                                                                                                                                                        

Sennheiser and Paste Magazine

Sennheiser + Paste Interactive Studio & Lounge

3/11/2013

12-6PM

The Black Heart Bar- 86 rainey Street

link

http://www.pastemagazine.com/sennheiser

                                                                                                                                                        

Las Vegas Tech Community

VegasTech SXSW Party

3/11/2013

8PM

Red 7 - 611 E 7th St

link and eventbrite

http://vegastechsxsw2013party.eventbrite.com/

http://www.vegastechsxsw.com/

                                                                                                                                                        

Capital Factory

Epic Office Hours

3/11/2013

1-5PM

Omni Hotel 16th Floor - Capital Factory

eventbrite signup

http://epicofficehours-srch.eventbrite.com/

Learn startup skills.

                                                                                                                                                        

PwC Advisory

Official SXSW 2013 Internet of Things Meetup - Man Meet Machine

3/11/2013

12:30 PM - 1:30 PM

Empire - 606 E 7th St

link

http://sxswiotmeetup-es2002.eventbrite.com/?rank=15

#IoTmeetup

                                                                                                                                                        

SageScape

Privacy & Innovation Meet Up at SXSW

3/11/2013

11:00 AM - 12:00 PM

Empire - 606 E 7th St

link

http://sxswprivacyinnovation-es2002.eventbrite.com/?rank=18

Refreshments, brainstorming and networking!

                                                                                                                                                        

Fashion's Collective, Projective Space, Fashion Digital Daily

Fashion Brain Bar

3/11/2013

10:00 AM to 5:00 PM

W Hotel Austin (on the terrace) - 200 Lavaca Street

link

http://fashionbrainbar.eventbrite.com/?ref=garysguide

The Fashion Brain Bar is for industry professionals only and extremely limited, so please RSVP early. If tickets are Sold Out, please add yourself to the waiting list. Once tickets become available, we will contact you to let you know you can finalize your RSVP. (no fee, no badge required)

                                                                                                                                                        

Covert Curiosity and Ender Productions

Covert Curiosity and Ender Productions Second Annual Kickoff Party

3/11/2013

2pm-2am

Hotel Vegas - 1500 E 6th St

link

http://do512.com/c/sx2013/event/2013/03/11/covert-curiosity-and-ender-productions-kickoff-party

Two stages inside and a silent disco party outside. Free booze and free food. Lineup to be announced.

                                                                                                                                                        

Townsquare Media

Townsquare Media Happy Hour

3/11/2013

7:30 PM to 11:00 PM

Moonshine Grill - 303 Red River St

link

http://www.garysguide.com/sxsw/qaqz758/Townsquare-Media-Happy-Hour

Kick off your night with free booze, free food and an exclusive DJ set by Dirty Projectors!

                                                                                                                                                        

Sennheiser and Paste Magazine

Sennheiser + Paste Interactive Studio & Lounge

3/12/2013

12-6pm

The Black Heart Bar- 86 rainey Street

link

http://www.pastemagazine.com/sennheiser

                                                                                                                                                        

Media Temple

Media Temple SXSWi Closing Party

3/12/2013

8:30PM-2AM

Stubb’s - 801 Red River St.

link

http://mediatemple.net/sxsw/

Sign up at website to try and snag a VIP pass!

                                                                                                                                                        

Bloomfire

The Interactive Awards Pre-Party and Ceremony

3/12/2013

6:00 PM - 8:30 PM

Hilton Downtown - 500 E 4th St

link

http://sxsw.com/interactive/parties/lounges

Badge required, enjoy drinks and food while speculating on award winners. 

                                                                                                                                                        

theMIX agency + BUTROS

Body High Rooftop Party

3/12/2013

9:00 PM

Speakeasy Rooftop - 412 Congress Ave.

link

http://bodyhighsxsw13-eac2.eventbrite.com/

FREE RSVP - LIMITED CAPACITY (RSVP DOES NOT GUARANTEE ENTRY)

                                                                                                                                                        

Project SXSW

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link signup

http://projectsxsw.com/

The most exclusive day party is coming to Austin, Texas for SXSW. Don't be the last to hear about it, stay tuned via the link and twitter to find out the date and time.

                                                                                                                                                        

Quality UI Design In Mobile Devices: Why is it important?

Having a good mobile-experience matters a lot to consumers. The importance of having a fully optimized mobile-interface is extremely beneficial when creating consistency in a brand across multiple platforms. 

User Interface, or UI as it’s commonly referred to, is a focus on the functionality and design of a website or application. These days most people are beginning to stray away from using their desktops as the main source of purchasing products and services online. More often than not consumers are on the go and using their smart phones to complete these transactions and do research on companies. With this increase in smartphone usage the importance of having a user friendly website or application is extremely significant. According to Smashing Magazine, “recent research has found that people are 67% more likely to make a purchase if a website they’ve reached is smartphone friendly.” This correlates into almost seven times out of ten that a consumer would practice a buying behavior after using a smartphone friendly website or application. 

Having a well formatted e-commerce UI for your consumer is a great way to insure optimum conversion rates on your website or application. When the consumer is comfortable with the ease and functionality of your e-commerce user interface they are much more likely to participate in a buying behavior. 

The numbers don’t lie, when designing a website or application taking into account UI design is critical for creating a quality mobile environment for your consumer. These websites and applications are a direct extension of a company’s brand, so this positive UI leads to a positive experience for the consumer and leaves a lasting impression that increases the chance of creating repeat customers. 

Here at Gennovacap, we specialize in enhancing your websites UI and take all the steps to ensure a quality interface for the consumer. Through our use of CS6, HTML5 and CSS3 we are able to offer mobile-optimization and create great mobile websites and applications that are as simple and efficient as possible. We love to design websites and apps that are built with impeccable structure and function to give the consumer a quality UI to navigate from. In addition to creating mobile-optimized personal or business websites, we also cover CMS websites and E-commerce websites. If you are interested in learning more about our services please contact Reza Piri or Aaron Barr to find out exactly what we can do for you.