Gennovacap Technology Services

Business Websites and SEO Services

2012-02-20T17:03:00.000-06:00

At Gennovacap Technology Services, custom websites and SEO services are two of our specialties. Since every business needs a website and the website needs to be search engine optimized, we have found an efficient way to build beautiful custom websites and combine the website with basic SEO services to facilitate the growth of a business' online presence. Our custom web design and web development solutions are great for any business who needs a website and has to work with a budget.

We begin our webpage design by designing a website that has a good look and feel for the business and its industry. Before we begin to design or create a single web page, we develop a roadmap for the website's content, graphics, and images using diagramming and outlining software. Based upon the content provided to us by the business owners, we can then begin to design and develop the website. Once the website is developed we can host and manage your website through through a variety of hosting services like GoDaddy, MediaTemple, or Rackspace.

After your website is online we can begin the SEO procedure. Our SEO services include registering the website and all relevant URL's to all the major search engines including Google, Yahoo, and Bing. We also create a sitemap and ensure your website is in good health for the search engines to crawl and index your site. Once the SEO is implemented we can go a step further and submit press releases to the local media and news publications. We also list your business with Google Places, Bing Business, or Yahoo Local. The combination of these techniques will yield some relevance for your business website.

After your business website is optimized and setup on the web, we can actively manage your website with updates to your business service listings, new content for your blog, or press releases to the news media. If you are serious about growing your business through the internet, then we can also increase your page rank through the use of internet marketing like organic SEO backlinking strategies as well as managing Google AdWords PPC Campaigns. Call or contact us today for a free estimate for a business website, basic SEO setup, or mobile application needs.

Social Search Results from Google Plus

2012-02-01T13:55:00.000-06:00

When Google Plus first arrived on the scene, I felt a sudden hesitation to sign up for the "newer and improved" social network because like most people I felt like it would be another mobile app I would need to manage like Twitter or Facebook. Six months after my sign up, Goolge Plus is dishing out what tastes like another slice of the fruitful pie that Google loves to give out to its users. The slices are socialized search results for a Google Plus user and it exhibits every indication of being a game changer.

In the past couple of weeks, Google began to immediately index content for Google Plus users. Why does this create relevance? If I were to initiate a search not only will I receive the usual search results, but I also receive personalized search results and I can choose to separately toggle between them. The image below depicts both scenarios. The upper image shows the general search query result and the bottom image displays the personalized and social search for a Google Plus user.

The search query for "web design" yielded common search results form the web, but my personalized search result yielded results from Google Plus and the web together. The personalized social search result populated content, images, and posts not only from my business website (which offers web design services) and Google Plus posts, but also from my extended network of Google Plus friends and their networks.

Is it a Game Changer?

To the everyday internet user Google Plus may be just another social network, but to the internet marketer, SEO expert, web developer, and average business owner Google Plus is so much more. With the indexing of content immediately to the Google Searchable Index, business owners don't need to spend a fortune on traditional or web marketing to become relevant on the real-time web. They need to spend more time on Google Plus building their networks and creating content on their Google Plus Pages that will bolster their relevance on the web for social search results to their extended networks. As long as Google does not change their stance on how these social search results are indexed and queried, then it will create tremendous value for anyone who is not a web developer but who wants to get noticed on the web and become relevant today.

Internet marketers, SEO experts, and web developers may have a totally different experience with Google Plus than the average business owner. For anyone in the field of search engine optimization, Google Plus could either prove to be an extra boost. If Google tweaks the algorithm for social search in the same manner in which it created the rules for SEO, then businesses in the SEO Services Market will get a real boost from new network. The reason being that keywords, content, and links on a traditional website typically generate relevance and page rank for web pages AND most of the social results from Google Plus users will typically come from web pages, shared links, or blogs associated with the Google Plus user's POSTS, not from Google Plus profiles themselves.

So what does that mean? Well, web pages and websites which are being referenced or Plus +1ed will inherently gain more relevance than website or a web page which is just sitting there without social engagement or interaction. However, the content, keywords, and links in those websites or blogs may help to form the hierarchy behind the social search results as a whole. So as long as the traditional sites are coded with SEO keywords, content, and links correctly- the social search results will yield a far better result than the traditional search query for the information seeker. In the long run, Google Plus doesn't make SEO experts obsolete, it makes them more necessary.

As long as Google Plus Users are adding content which refers back to the traditional web, it will make websites which already have hard coded SEO keywords, content, and links even more relevant than before social search. Will this boost traditional organic search query results or will Google make social search the next stage in searchable content on the web? The answer to that question is best left to the Google Search Engine Engineers.

Filemaker Database: Oil Field Services

2011-11-22T15:05:00.001-06:00

Six months ago, Gennovacap Technology built a Filemaker Database for an oilfield service client. The client had been running a MS Access database when the motherboard on their PC burned out. We retrieved the lost information from their hard drive and set the clients up with new Apple computers. We built a new database from scratch with Filemaker and manually entered the old data into the new system. After we had the database set up, our client could access all of their client's data directly from their iPhones via a remote server hosting their new Filemaker database.

The database solution included simple addition of new customers without creating irrelevant information for existing customers. For example: Entering "Billy's BBQ" and then adding "Billy's" to the customer list would create a repetition for clients. We implemented a fail safe process which eliminated problems like this with other types of databases. We also integrated Google Maps into the database so that the firm could keep track of job logistics when sending their field technicians out to service equipment. The database also included inventory tracking to keep up with all items currently in use as well as the technician responsible for the equipment.

In addition to building the database solution, we worked closely with external Filemaker Consultants to integrate the database into Quickbooks using a specialized protocol. This additional consulting created a solution which eliminated double entry of data from the database to Quickbooks. With one touch publishing implemented, the business only had to review the information before it was published into their accounting software and invoices were billed out to clients.

Here is a snapshot of the Filemaker database we created:

The new system we built for our clients made managing their business easier. The Filemaker solution enabled our clients to easily track employees, account for equipment, handle logistics, and eliminated the need for double entry for the accounts receivable portion for their business. Now with our solution, our client can do all of this from their iPhones. To find out how we can help your business contact us today.

E-commerce solutions

2011-11-22T11:30:00.001-06:00

Creating an E-Commerce site is not as difficult as it used to be. Since the World Wide Web first came online and the dot com era came and went, technologists came together to create online shopping vehicles which empowered retail establishments. Vehicles like osCommerce, Magento, and ZenCart have made setting up an online store as simple as making chocolate chip cookies. We built a turnkey e-commerce solution for Mardi Gras Gemoworks using osCommerce. You can see view it here Mar-di Gras Gemworks

There are many ways to build an e-commerce solution, but in this particular case we had the client pick out a pre-fabricated template from Template Monster and we customized the logo as well as the back-end of the site. Although we used a template to create this site, we could have as easily created the graphics and layout using a custom design generated from our graphics design team.

We integrated PayPal as their preferred method of payment, but we can also implement Authorize.net as well as Google Checkout for clients.

After we completed the development work for this client, we set hosted the site for them on monthly plan. We offer competitive rates and can scale your site's bandwidth as you grow your store online. Along with hosting your site we can implement search engine optimization strategies to target your customer base and make your online store grow over time. Contact us today to find out how we can help you grow.